Description:
Shows how dominant commercial media practices secure a hold among and affect diverse national cultures.
When commercial media practices are insinuated into local cultures, existing cultural and media practices are often displaced and social inequalities are exacerbated-sometimes with the consent of consumers, but frequently confronting organized proponents. The Globalization of Corporate Media Hegemony provides case studies from five continents-from government-promoted telecommunications programs and technologies in Canada and Britain, MTV Asia's call-in request lines, and the pan-Latin ideology of a Mexican television variety show, to Islamic pop radio in Turkey, commercial radio in Africa, a "Millionaire" game show in India, and Hollywood's muted influence on Korean cinema, among others. Each case offers new insight into the particulars of an expanding corporate hegemony and together they invite the conversation on media globalization to consider the dynamics of class conflict and negotiation as an analytical perspective having prescriptive potential.
Brief description: Yahya R. Kamalipour is Professor of Mass Communications and Director of Graduate Studies at the Department of Communication and Creative Arts, Purdue University Calumet. He is the editor of The U.S. Media and the Middle East: Image and Perception, and Mass Media in the Middle East: A Comprehensive Handbook (with H. Mowlana).
Review Quotes: "This book will become one of the important texts in the field of communication studies. Hegemony and globalization are topics that continue to expand in importance and this book provides an excellent global view of these concepts."