Description: Highlights successful communication practices at Dell, General Electric, Microsoft, and Monsanto.
Brief description: Sarah Sanderson King is Professor and Chair of the Department of Communication at Central Connecticut State University.
Review Quotes:
"The book's greatest strength is its focus on how some of the best corporations communicate. Such an approach is a fruitful way to link theory and practice in the field of organizational communication, a field of study that desperately needs such bridges between theory and practice." - Branislav Kovacic, editor of Emerging Theories of Human Communication
"Benchmarking communication is not done very well in our field and this book will make a truly original contribution to the area of organizational communication." - Marshall Scott Poole, coeditor of Perspectives on Organizational Communication: Finding Common Ground
"This is an important book that offers concrete evidence of the centrality of communication in business practice and then provides insightful analysis of communication practices." - Anne Maydan Nicotera, editor of Conflict and Organizations: Communicative Processes