Description:
Essays on how organizations effectively communicate strategy to optimize performance.
Effectively communicating an organization's strategy is at the heart of achieving high performance. Organizational strategy manifests itself in different ways, employing differing tactics at the competitive, crisis, marketing, research and development, manufacturing, training, management, and leadership levels. This book explores each of these processes and provides case studies in the ways in which excellent organizations perform in each of these contexts. The essays focus on the what, when, where, and how aspects of excellence in communicating organizational strategy and explore effective practices in large organizations like Microsoft, medium-sized organizations like E-land, and small firms within the pharmaceutical industry.
Brief description: Sarah Sanderson King is Professor and Chair of the Department of Communication at Central Connecticut State University.
Review Quotes:
"This book links two topics--strategy and communication--in a quite powerful way." -- Jeffrey Katzer, coauthor of Evaluating Information: A Guide for Users of Social Science Research