Pub Date: May 15, 2006
Dewey: 658.812
LCCN: 2005024992
Lexile Code: 0000
Features: Bibliography, Illustrated, Index, Table of Contents
Target Age Group: NA to NA
Physical Info: 1.23" H x 10.28" L x 7.12" W ( 2.17 lbs) 468 pages
BISAC Categories:
Business and Economics | Marketing | General | Customer Relations | Labor | Strategic Planning
Description: Presents a paradigm for the marketing discipline that is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. This book elaborates on this model to provide insight and commentary.