Description: The only book to offer deep insight into color's effect on humans and how colors reflect our history.
Brief description: Keith Recker has served as color guru for major corporations and global nonprofits for more than 35 years. Author of True Colors and PANTONE: The Twentieth Century, his work on color and culture has appeared in a wide range of influential publications. Recker lives in Sewickley, Pennsylvania.
Review Quotes: "As John Ruskin tells us in The Stones of Venice, "The purest and most thoughtful minds are those which love color the most." This quote immediately comes to mind when reading Deep Color, author, editor and trend forecaster Keith Recker's inspiring, in-depth look into the world of color. Fueled by his lifelong fascination with color, Keith takes us on a immersive journey from the Big Bang to the present day, describing color's integral relationship to our global culture and the distinctive ways in which our perceptions of color continually evolve throughout time. Across fashion and design, art and society, Keith celebrates the language of color, opening our eyes to the unique characteristics of a plethora of tints and tones as well as to the universe of meaning each color family expresses. Deep Color is a a truly colorful masterpiece."
----Laurie Pressman, Executive Director, Pantone Color Institute