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Reviving Traditions in Research on International Market Entry

Contributor(s): Cavusgil, S Tamer (Editor), Li, Tiger (Guest Editor)

ISBN: 9780762310449

Publisher: Jai Press Inc.

Hardcover
$181.99
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Pub Date: September 3, 2003

Dewey: 658.848

LCCN: 2004271351

Lexile Code: 0000

Features: Bibliography, Index, Maps

Target Age Group: NA to NA

Physical Info: 0.39" H x 9.32" L x 6.22" W ( 0.89 lbs) 176 pages

Series: Advances in International Marketing

Descriptions, Reviews, etc.

Description: The essays that comprise this collection address an important managerial issue for internationally active companies. The entire volume is devoted to the technical, legal and ethical issues that surround entry into the international market.

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