Pub Date: March 22, 2004
Dewey: 659.1042
LCCN: 2003110017
Lexile Code: 0000
Features: Bibliography, Index
Target Age Group: NA to NA
Physical Info: 0.75" H x 9.34" L x 6.36" W ( 1.06 lbs) 224 pages
BISAC Categories:
Business and Economics | Advertising and Promotion | Social Science | Media Studies
Description: Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.