Description: "A History of Brands explores the evolution of iconic brands, offering a captivating journey through the milestones that have shaped global commerce and culture"--
Review Quotes:
"This book is a welcome addition to that available on the history of branding and graphic design. Shear's book is comprehensive and detailed in its chronological presentation of this history. There are many books on branding by designers but most do not trace this history with such detail and without bias. I am pleased to see this important information become available."
--R. Roger Remington, Vignelli Distinguished Professor of Design Emeritus, Rochester Institute of Technology