Description: The book provides a comprehensive comparison between US and European approaches to tobacco law, covering advertising, psychology, ethics, economics and health in addition to the central debate about the litigation and regulation of tobacco. It identifies the need for control and the many challenges this presents such as how to work within constitutional limits to promote the reduction of risks to health and the extent to which consumers should be entrusted with information to make their own informed choices.
Review Quotes: A Yankee Book Peddler UK Core Title for 2011 'Geraint Howells has written a definitive account of the complex legal, moral, and public health challenges facing the tobacco industry over the past 50 years. His multi-disciplinary, detailed, and nuanced work covers a wide spectrum of issues, all addressed with the unbiased rigor of academic scholarship yet imminently accessible to a wider audience. Essential reading for anyone interested in a comprehensive analysis of one of the most vexing debates of our time.' James Nehf, Indiana University, USA '"The" reference book for any academic research and any political view relating to tobacco. This book is more than a challenge: it does raise, in a refreshing manner, the right questions and provides, in an elegant way, the very possible answers.' Ludovic Bernardeau, European and Comparative Law Research Center (CEJEC), France 'This book offers a balanced account of the legal, moral and public health challenges facing governmental efforts aimed at curbing tobacco consumption. Yet its merits go well beyond that of offering an objective examination and reconstruction of such a complex area of law and policy. Howells's analysis is also refreshing, innovative and brave enough to challenge some of the main tenets of the health community's dominant thinking... The Tobacco Challenge is a welcome contribution to today's limited, independent academic literature on tobacco regulation. Professor Howells has succeeded in the 'mission impossible' task of providing a nuanced account of the past, present and future of tobacco control. His is an invigorating book for all those scholars genuinely interested in tobacco regulation research but who are increasingly afraid to be either associated with the tobacco industry or of being mistaken for an anti-tobacco activist. Indeed, Professor Howells's account shows that it is possible - despite the highly polarised debate surrounding tobacco regulation - to conduct unbiased and rig