Description: This study text focuses on marketing communications. It is part of a range of CIM study texts which carry the full recommendation of the CIM examiners.
Pub Date: September 5, 2006
Dewey: 658.8
Lexile Code: 0000
Features: Glossary, Illustrated, Index
Target Age Group: NA to NA
Physical Info: 0.00" H x 0.00" L x 0.00" W ( 0.00 lbs) 307 pages
BISAC Categories:
Study Aids | Professional | General | Business and Economics | Marketing
Series: CIM Coursebook
Description: This study text focuses on marketing communications. It is part of a range of CIM study texts which carry the full recommendation of the CIM examiners.