Description: Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing.
Brief description: Benjamin Berghaus is Head of the Competence Center for Luxury Management at the Institute of Marketing of University of St. Gallen (HSG), Switzerland.
Review Quotes: "The Management of Luxury is probably the only book the specialist working in luxury brand management needs to feel more prepared to tackle the challenges the luxury market poses - and be able to make more informed decisions."-- "Branduniq.com (Review of 1st edition)"