Description: Drawing on case studies from such companiesvas Kraft, McDonald's, IBM, Google and Lego, "Brand Together" offers valuable insights for marketers, branding professionals, and individuals who want to grow and revitalize their business.
Brief description: Clare Fuller has worked as a brand consultant for more than 20 years. She helped co-found Promise in 2003, with the goal of harnessing the voice and energies of consumers more effectively in the brand-building process. Her clients have included FirstDirect, Visa, Kraft, Virgin, O2, AstraZeneca and Barclays. She has an MBA from the London Business School, as well as a Maths degree.
Review Quotes: "If you plan to use the input from your customers, employees and shareholders in your brand building process, the book makes for a very good read." --Branduniq
"[A] well-organized and scrupulously researched work...Every brand manager should find the wisdom and guidance they need to make the most effective use of co-creation in this excellent book."--Foreword Reviews