Description: Originally published in 2009 when YouTube was only four years old, this book was the first to systematically investigate its cultural impacts and politics. This fully revised and updated edition weaves fresh examples, updated theoretical perspectives and comparative historical insights throughout each of its six chapters.
Review Quotes:
'A decade ago, Burgess and Green documented the co-creation by tech innovators, business and the public of an extraordinary platform for participatory culture. Now, they tell the equally fascinating story of how what happened next, in an account that combines rigorous research and rich insights into a hugely influential yet profoundly "unstable object of study."
Sonia Livingstone, London School of Economics and Political Science
"YouTube examines the participatory conditions that enable consumers of content to become producers, and in so doing, abandon rigid boundaries that have long divined how we understand media content. This book is about the future of media. Read this and forever leave your assumptions about what TV was and might have been behind."
Zizi Papacharissi, University of Illinois at Chicago