Description: A generation ago, religion was a personal matter seldom discussed in public. Today religion is everywhere, from books to television--and politics. Now religion is marketed and advertised like any other product or service. Twitchell explains how this has happened.
Brief description: James B. Twitchell is professor of English and advertising at the University of Florida. He is the author of several books on English literature, culture, marketing, and advertising, most recently Living It Up: America's Love Affair with Luxury.