Description: Drawing on the latest scientific research in the field of neuroeconomics, this entertaining book shows how the brain influences financial decisions and can make one rich. Includes 20 illustrations.
Brief description: Jason Zweig has been a financial columnist for The Wall Street Journal since 2008. He is the editor of the revised edition of Benjamin Graham's The Intelligent Investor, the classic text that Warren Buffett has described as "by far the best book about investing ever written." He is also the author of Your Money and Your Brain and The Devil's Financial Dictionary. Before joining WSJ, Zweig was a senior writer for Money magazine, a guest columnist for Time and CNN.com, and the mutual funds editor at Forbes. Zweig has a BA from Columbia University, where he was awarded a John Jay National Scholarship. A frequent commentator on television and radio, Zweig is also a popular public speaker who has addressed the American Association of Individual Investors, the CFA Institute, the Morningstar Investment Conference, and university audiences at Harvard, Stanford, and Oxford. He was formerly a trustee of the Museum of American Finance, an affiliate of the Smithsonian Institution. He serves on the editorial boards of Financial History magazine and The Journal of Behavioral Finance. He lives in New York City.
Review Quotes: "This short and entertaining book packs a vast amount of serious information about your brain, about your mind, and about your money. You will learn a lot when you read it for the first time and you will probably want to read it again to learn some more."
-- Daniel Kahneman, professor of psychology, Princeton University, and winner of the 2002 Nobel Prize in Economics