Description: This engaging look at presidential candidate images features a wide range of essays that dissect how these images are formed and manipulated during campaigns. As more and more emphasis is placed on a candidate's persona and how it affects our voting decisions, Presidential Can...
Review Quotes: Understanding the cross-currents of candidate image creation and voter perception/evaluation stands at the center of presidential campaign communication. Professor Hacker and the volume's contributors provide a much-needed and frequently provocative update on this always important area of political communication research.