Description: Campaign 2000 applies the functional theory of political campaign discourse-analyzing how messages acclaim, attack, or defend-to several different forms of campaign communication in the 2000 U.S. presidential primary and general election. These forms include political advertis...
Brief description: JOHN P. McHALE is with the Department of Communication at the University of Missouri. He has published in Communication Quarterly and Critical Studies in Media Communication.
Review Quotes: "A comprehensive categorization of 2000 presidential campaign communication. . . . [Includes] unique information, sometimes with startling potential significance." --Choice Reviews