Description: While Italian media industries are booming, changing, and challenging audiences, the existing Anglophone literature on the subject is scarce. Beyond Monopoly fills this gap by engaging with the most recent changes and trends in Italian media.
Brief description: Milly Buonanno is a former Professor of Television Studies at Sapienza, University of Rome, Italy. A co-editor of The Sage Handbook of Television studies (2014), she has extensively researched and published on television theory and history, previously publishing The Age of Television (2008) and Italian TV drama and beyond (2012). She has pioneered gender and media studies in Italy.
Review Quotes:
"This smart and accessible volume guides the reader across the diverse and fascinating terrain of Italian media, showing why the common fixation on the media empire of Silvio Berlusconi obscures the complicated cultural reality of Italy today. Michela Ardizzoni and Chiara Ferrari have selected an impressive collection of critical essays on topics ranging from local guerrilla television to digital media to transnational satellite TV. Taken together these studies profoundly expand and enrich our understanding of such important concerns as globalization, corporatization, and transculturation." --Michael Curtin, Mellichamp Professor, University of California, Santa Barbara; author of Playing to the World's Biggest Audience
"The essays in this innovative and timely book offer a fascinating insight into lesser-known aspects of the Italian media system in the era of Berlusconi. Beyond Monopoly will be of great value to anyone interested in understanding the way the Italian media have changed in the last twenty years. While Berlusconi looms large in the volume, the focus falls on unconventional and alternative media as well as the opportunities furnished through technological change, globalization, and national and local media markets." --Stephen Gundle, Warwick University