Description: This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of International case studies.
Pub Date: January 1, 2003
Dewey: 380.109
LCCN: 2002151434
Lexile Code: 0000
Features: Index, Table of Contents
Target Age Group: NA to NA
Physical Info: 0.49" H x 9.20" L x 6.16" W ( 0.59 lbs) 158 pages
BISAC Categories:
Business and Economics | Commerce | Economics | General | Marketing | Corporate and Business History
Description: This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of International case studies.