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Service Industries Marketing: New Approaches

Contributor(s): Gabbott, Mark (Editor), Hogg, Gillian (Editor)

ISBN: 9780714644394

Publisher: Routledge

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Pub Date: August 1, 1998

Dewey: 338.40688

LCCN: 98026000

Lexile Code: 0000

Features: Bibliography, Illustrated, Index, Table of Contents

Target Age Group: NA to NA

Physical Info: 0.47" H x 8.48" L x 6.02" W ( 0.61 lbs) 174 pages

Descriptions, Reviews, etc.

Description: This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research.

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