Description: Winning Elections in the 21st Century is a handbook for candidates, campaign staff and volunteers and a textbook for students who want to know how campaigns are run and won today.
Brief description:
Betty O'Shaughnessy is a visiting lecturer in political science, University of Illinois at Chicago and coauthor of The Struggle for Power and Influence in Cities and States.
Review Quotes:
"Every candidate and campaign staffer should have this book. From building an organization to using the power of the Internet to elect better candidates, Simpson and O'Shaughnessy show us how to do everything to win elections."--David Orr, Cook County, IL, Clerk
"Winning Elections in the 21st Century provides a birds-eye view to observe the inside story of candidates and campaigns. The authors deftly articulate what is missing in many academic books about politics and campaigns--reality." --Richard J. Semiatin, author of Campaigns in the 21st Century
"Simpson and O'Shaughnessy give students of politics and political practitioners a superb update on state and local electioneering. The easily readable volume is chucked full of effective campaign practices based on the real-life experiences of the authors."--H. Edward Flentje, author of Kansas Politics and Government
"Winning Elections in the 21st Century uses current research findings and firsthand experiences to explain the most important elements of campaigning, including campaign organization, raising money, mobilizing voters, media relations, and effective use of the Internet and social media. Candidates and students of electoral politics will find insights in this accessible book."--David B. Magleby, editor of Financing the 2012 Election