Description: A ground-breaking look at the use of "attack" campaigning in the last thirteen presidential cycles, assessing the varying intensity and shifting understandings of why negative campaigning was or wasn't effective at any given time.
Review Quotes:
"Political and media junkies will appreciate--and even be surprised by--the who, what, when, and how that Buell and Sigelman present. . . . Cogent research and analysis, plus choice quotes, mean this deserves a place in every political history collection."--Library Journal