Description: The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs.
Review Quotes:
"Yu-kai is the real deal. His experience, expertise and passion make
this a "must read" for those looking to grasp the possibilities available
through applied gamification."
Jeff Gates, Formal Counsel to U.S. Senate Committee on
Finance and Author of Guilt By Association
"Yu-kai's book makes gamification practical. It is chock full of specific
examples, suggestions for implementations, and pitfalls to avoid.
Actionable Gamification is a gold mine of insights, and those who
study and practice what it offers will have a powerful toolkit of
incentives for business and personal contexts. Run, don't walk, to
get your copy - I highly recommend it."
Chuck Pickelhaupt, VP of Corporate Technology Group for
Fidelity Investments
"I've been tracking the development of Octalysis for over 2 years
now, and It's become a comprehensive framework for enterprise
gamification. Psychology is at the core of every activity, and game
designers are masters at it. Yu-kai's framework has mapped out the
various dimensions for reasoning about and optimizing a gamified
enterprise process. I have no doubt that it will make its way into
business school textbooks soon."
Moataz Rashad, Former Head of Software Architecture at Sony
Mobile
"This book is probably the most important and well researched guide
to Gamification that is on the market today. If you think Gamification
is about gaming stuff then you are dead wrong. It's about how your
brain works and is motivated. This is probably one of the best values
on Amazon today if you are a business manager, marketing expert
or entrepreneur."
Bob Garlick, Host of Business Book Review Podcast
"Yu-kai's Octalysis framework brilliantly explains the intricate
relationships between human behaviors and their inner drives.
Accompanied by numerous application examples, Octalysis is the
turn key for gamification in any product and service design."
Dr. Jianming Dong, Chief User Experience Architect at Huawei
"Don't waste your time with other books that only scratch the surface
or include information without any practical application. Yu-Kai is
master of the craft and has written a book that is fun to read as it is
pragmatic. Order two copies of the book, since you will want to share
it as soon as you read it!"
Jon D Harrison, Author of "Mastering The Game: What Video
Games Can Teach Us About Success In Life."
"Yu-kai's reputation precedes him in the field of gamification. HIs
Octalysis framework is both elegantly simple and intricately complex.
His book is not only extrinsically rewarding to read, but intrinsically
motivating to apply; it's wickedly effective, and yet divinely true.
Octalysis brilliantly unified all these seemingly conflicting aspects of
gamification into a single cohesive framework with a hidden twist in
the middle of it - it's sensational."
Michael Wu, Chief AI Strategist at PROS