Description: With a new Afterword by the author, this groundbreaking book offers the first hard research data on the consequences of turning young children into consumers.
Brief description: Juliet B. Schor is the award-winning author of The Overworked American, The Overspent American, True Wealth, and After the Gig. A recognized expert on consumerism, economics, and family studies, she teaches at Boston College and lives in Newton, Massachusetts.
Review Quotes: "Born to Buy is so grounded in appalling data about both kids and advertising companies, it has the effect of making even the most TV-and-advertising-wary parents among us realize that we haven't been half vigilant enough."
-- Amy Bloom, O, The Oprah Magazine