Description: Reading classic and popular literature alongside the latest research in cognitive science, Vera Tobin shows that a good surprise works by taking advantage of cognitive biases, mental shortcuts, and quirks of memory. She provides not only a sophisticated how-to guide for writers but--for all readers--a new appreciation of the pleasures of being had.
Brief description: Vera Tobin is Assistant Professor in the Department of Cognitive Science at Case Western Reserve University.
Review Quotes: This book is likely to be the defining standard book in cognitive literary studies for at least the next decade.--Blakey Vermeule, Stanford University