Description: Rather than placing emphasis on mechanics and fixed solutions, Keeney argues, we should focus on the bottom-line objectives that give decisionmaking its meaning: through recognizing and articulating fundamental values, we can better identify decision opportunities--and thereby create better decision alternatives.
Brief description: Ralph L. Keeney is Professor Emeritus of Information and Operations Management, Marshall School of Business, and of Industrial and Systems Engineering, Viterbi School of Engineering, at the University of Southern California. He is coauthor (with Howard Raiffa) of Decisions with Multiple Objectives, which was awarded the Lanchester Prize of the Operations Research Society of America.
Review Quotes: [Value-Focused Thinking] is both an inspired and inspiring book. It is also a rarity among academic and business texts: it is a 'damn good read.' Keeney writes well, arguing his case clearly in the abstract and illustrating it through numerous interesting and pertinent examples.--Simon French "Journal of Multi-Criteria Decision Analysis"