Description:
Creative work is governed by uncertainty. So how can customers and critics judge merit, when the disparity between superstardom and obscurity hinges on minor gaps in ability? The Economics of Creativity brings clarity to a market widely seen as either irrational or so free of standards that only power and manipulation count.
Brief description: Pierre-Michel Menger is Professor of Sociology at the Collège de France and the École des Hautes Études en Sciences Sociales, Paris.
Review Quotes: A skilled researcher and profound theoretician, Menger identifies the key social processes underlying the problematic notion of 'creativity.' This book is a penetrating synthesis of economic theory and sociology of the arts, that opens up new research territory for years to come.--Howard Becker, author of Art Worlds