Description: The Global Business Handbook is based on the structure of the very successful IÃ0/00SEG International School of Management's programme on international management. Concentrating on the big developments that are currently happening internationally, the book considers how managers operating in the global business landscape must change what they do to create advantages and remain competitive.
Review Quotes: 'The Global Business Handbook provides a unique and valuable resource to business, academics and practitioners who seek to inform their understanding of the challenges presented by operating in a Global Economy. The Handbook equips the reader with insights, tools and techniques provided by first class contributors that represent a diverse range of disciplines and who present a truly Global approach to understanding the strategies required for business to effectively compete in modern economies. Importantly, the topics covered in the Handbook are timely and consider emerging priorities that will face all Businesses including Environmental and Social Management, Change Management and competing on the International Stage. ' David Fitzgerald, EcoMarketing Group 'In an increasingly global business and academic marketplace where understanding some very practical issues about how to prepare for and practice management that delivers sustainable value for shareholders, employees, communities, stakeholders and managers themselves in multiple international markets at once, this book makes an important contribution and is very welcome.' - Craig Tapper, Coordinator Strategic Management of Business & Technology, Australian School of Business at the University of NSW