Book Cover

Selling Hollywood to the World: U.S. and European Struggles for Mastery of the Global Film Industry, 1920 1950

Contributor(s): Trumpbour, John (Author), John, Trumpbour (Author)

ISBN: 9780521042666

Publisher: Cambridge University Press

Binding Types:

$76.00
$88.95 (Final Price)
$87.75 (100+ copies: $87.00)
List/retail price:
$76.00
- +
Buy

Pub Date: September 21, 2007

Dewey: 384.80973

Lexile Code: 0000

Features: Bibliography, Illustrated, Index

Target Age Group: NA to NA

Physical Info: 0.89" H x 9.00" L x 6.00" W ( 1.29 lbs) 400 pages

Series: Cambridge Studies in the History of Mass Communication

Descriptions, Reviews, etc.

Description: The global expansion of Hollywood and American popular culture in the first decades of the twentieth century met with strong opposition worldwide. Determined to defeat such resistance, the Hollywood moguls of the time created a powerful trade organization that worked closely with the U.S. State Department in an effort to expand the American film industry's dominance. This book offers insight into and analysis of European efforts to overcome the American film industry's pre-eminence. In contributing to the understanding of American popular culture at home and abroad, it demonstrates Hollywood's role in orchestrating the American century.

Review Quotes: "...a well-researched synthesis of Hollywood history that adds useful insight to the vibrant field of transatlantic studies..." American Studies International

Product successfully added to cart!