Description: The most famous skateboarder ever shares the business secrets to his success. He discusses how authenticity has served him well in all his achievements and explains his fundamental values, including his huge desire to win and his strong sense of realism.
Review Quotes:
"... entertaining review of his entrepreneurial endeavours." (Business Life, December 2010)
"This is no sham celebrity business book... packed with lessons for entrepreneurs." (Director, December 2010)