Description:
Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics.
The book spans the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The book provides a powerful introduction for those interested in starting research in media economics.
Brief description: Simon Anderson is Commonwealth Professor of Economics at the University of Virginia. He has published on advertising, search and information, price dispersion, media economics, and industrial organization.
Review Quotes:
"This Handbook provides a very useful overview of the economic literature on the media, a literature that has grown tremendously in the last few decades. Now we will have one single place to go when in need of accessing state-of the-art knowledge in this research area. It is particularly welcome that the editors have collected surveys both across the various media industries and across the main market-structure and political-economy issues." --Tore Nilssen, University of Oslo
"At last the long-awaited handbook on the economics of media! Despite 15 years of high quality research, the field has suffered from the lack of systematic and comprehensive presentation. This handbook not only illustrates the basic economic forces shaping traditional and new media markets but also analyses the relationship between media markets and politics. I plan to use it in my graduate and doctoral courses. It will also help academics considering new research in the field." --Lapo Filistrucchi, University of Florence