Description:
This comprehensive, research-based work brings the best practices and expertise of seminal professionals to the larger Black college environment and beyond, offering data-driven advice, compelling recommendations, and a comprehensive approach.
Review Quotes:
Outstanding Published Scholarship winner for the 2012 CASE John Grenzebach Award for Outstanding Research in Philanthropy for Educational Advancement
"Today and for the foreseeable future, our nation needs HBCUs, and what so many HBCUs need is substantially larger and dependable funds. Applause for Gasman and Bowman for their practical and research-based guide to raising such funds."
- Johnnetta Betsch Cole, President Emerita of Spelman College and Bennett College for Women
"All stakeholders interested in the financial viability of their institution--development staff, presidents, trustees, alumni, students, and donors--will gain valuable lessons from this book's research-based recommendations that can immediately be applied to their operations."
- Karl W. Reid, Senior Vice President of Academic Programs at UNCF (United Negro College Fund)
"This book is rich with strategies, ideas, and examples. The authors offer clear and practical advice based on solid research to help these critically important institutions build strong, comprehensive, and effective fundraising programs."
- John Lippincott, President of the Council for Advancement and Support of Education