Pub Date: December 22, 2011
Dewey: 352.748
LCCN: 2011026118
Lexile Code: 0000
Features: Bibliography, Illustrated, Index
Target Age Group: NA to NA
Physical Info: 0.50" H x 9.00" L x 6.00" W ( 0.94 lbs) 188 pages
BISAC Categories:
Business and Economics | Public Relations | Government and Business | Political Science | Public Affairs and Administration
Description:
This book provides a systematic elaboration of branding in governance and public management. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding.