Description: This volume examines the use of new media and technologies to reach voters in the 2008 US Presidential campaigns, and the role these tactics played in attracting new voters and communicating with the electorate. Chapters focus on how the technologies were used by candidates, the press, and voters.
Review Quotes:
"The text should be valuable to scholars in political science and communication as a primer for what will surely be exponential growth in technological innovation in presidential elections for years to come." - Pete Bicak, Communication Research Trends