Public Media Management for the Twenty-First Century: Creativity, Innovation, and Interaction

Contributor(s): Glowacki, Michal (Editor), Jackson, Lizzie (Editor)

ISBN: 9780415843256

Publisher: Routledge

Hardcover

$225.00

Pub Date: September 26, 2013

Dewey: 384.54068

LCCN: 2013015625

Lexile Code: 0000

Features: Bibliography, Illustrated, Index

Target Age Group: NA to NA

Physical Info: 1.00" H x 9.10" L x 6.20" W ( 1.35 lbs) 302 pages

BISAC Categories:

Series: Routledge Research in Cultural and Media Studies

Descriptions, Reviews, etc.

Description:

This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices.