Description:
This book reviews the latest statistical and methodological research on survey research techniques to help improve the reliability of survey generated data. The various methods studied are reviewed along with the resulting empirical evidence and insights gained from the results. The evidence is based on field- or quasi-experimental research, observational or simulation studies or a combination thereof. The book examines: survey modes and response effects, interviewers and survey error, asking sensitive questions, conducting web surveys and access panels, coping with non-response, and handling missing data. This book is ideal for students or professionals who employ survey research methods.
Review Quotes:
"This volume...covers a very broad range of issues related to the methodology used in surveys. ...The contributing authors ...[are] among the top-class scientists in their field (worldwide). ...The volume will definitely have added value for survey practitioners. ... With some background, this volume is certainly appropriate for any course on survey methodology. I'm looking forward to its publication. It will be exciting!" - Marcel Das, CentERdata (Tilburg University), the Netherlands
"Much of the outstanding work now moving survey science forward is from European countries. This volume brings together recent work from many of the world's best survey methodologists, ranging from coping with survey mode and nonresponse effects to designing access panels." - Don A. Dillman, Washington State University, USA
"This is an excellent, updated and instructive collection of essays in survey methodology produced by the most notable European experts on the topic. This book is highly recommended for survey methodologists and any practitioner of public opinion." - Mariano Torcal, Pompeu Fabra University, Spain
"Improving Survey Methods will be a treat for survey methodologists everywhere. Written by a dream team of European researchers, the book examines important topics facing survey researchers around the world." - Roger Tourangeau, Westat, USA