Description:
The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by international leaders of academic research in the field.
Review Quotes:
I am delighted to rummage through the intriguing essays in The Routledge Companion to Arts Marketing. As a lover of the arts and a writer in the arts, this volume is like candy to me. Whether you produce, distribute, or consume the arts, you will find enlightenment on every page.
Philip Kotler, Kellogg School of Management, Northwestern University, USA
Cutting edge thought from the undisputed leaders in their field. This text is long overdue and will benefit students and reflective practitioners alike.
Adrian Sargeant, Professor, Indiana University, USA
The name of this book is well chosen. It is a companion that will help anyone working in the arts go through reflexive thinking about what marketing in the arts really means; it also draws a relationship to arts management and leadership in general.
François Colbert, Professor, HEC Montral, Canada.