Description:
The Routledge Handbook of Sport and Corporate Social Responsibility is the first book to offer a comprehensive survey of theories and concepts of CSR as applied to sport, and the social, ethical and environmental aspects of sport business and management. It covers every key issue and functional area, including implementation, strategic benefits, communication and corporate image, stakeholder engagement, and the measurement and evaluation of CSR policies and practices, and includes detailed international case studies, from the NBA and the Olympic Games to Japanese soccer. This book is important reading for any student, researcher, manager or policy maker with an interest in sport business, management, ethics or development.
Review Quotes:
"In summary the Routledge Handbook of Sport and Corporate Social Responsibility is seminal in investigating corporate social responsibility within elite sport. It provides the reader with a global viewpoint of topical issues and theory that is neatly counter balanced with critical and first person perspectives that are relevant to implementation by practitioners." - Jonathan Robertson, the International Journal of Business in Society