Description:
The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles.
Pub Date: June 14, 2010
Dewey: 910.688
LCCN: 2009038587
Lexile Code: 0000
Features: Bibliography, Illustrated, Index, Table of Contents
Target Age Group: NA to NA
Physical Info: 0.80" H x 9.20" L x 6.10" W ( 1.15 lbs) 256 pages
BISAC Categories:
Business and Economics | Marketing | General | Industries | Hospitality Travel and Tourism | Travel | Special Interest | Business
Series: Routledge Critical Studies in Tourism, Business and Manageme
Description:
The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles.