Description:
Starting a new business takes a lot of energy and organization. The failure rate is alarmingly high and the task can look herculean at the outset. This new textbook provides a simple guide to help plan a successful new business, taking entrepreneurs and students through the steps required to avoid pitfalls and get your business going.
Review Quotes:
'Business Planning for New Ventures by David Butler is an excellent and comprehensive text as well as being a very practical resource. It is borne out of David's extensive knowledge and personal experience and it will meet a wide variety of needs and help many new ventures to be much better prepared for the challenges and opportunities of starting a business. I highly recommend it.'
Ken Nelson, CEO LEDCOM Ltd, Northern Ireland, Holder of the Queen's Award for Enterprise Promotion, Past Chairman of Enterprise Northern Ireland, UK
'This book provides a useful focus on the start-up process from the perspective of technology-based and high-growth potential start-ups. It unpacks both the activities undertaken by such businesses and the associated development needs and requirements. As such, it will be of interest to both students on entrepreneurship and business start-up programmes, as it complements existing texts on new venture creation.'
Leigh Sear, Chief Executive of SFEDI Solutions and Principal Lecturer in Enterprise Development, Anglia Ruskin University, UK