Description:
Transmedia Television uses empirical audience research to explore attitudes towards the dramatic changes that television has undergone since the turn of the twenty-first century due to the development of digital technologies. It asks to what extent audiences are embracing these changes and what 'television' means in a multiplatform media landscape.
Review Quotes:
'Elizabeth Evans differentiates her well-researched and lucid study through her core focus on audience response, specifically the extent to which British viewers of the mid-2000s were willing to integrate transmedia gaming, mobile television, and downloaded episodes into their everyday engagement with television content...With such a capable foundation already established in this book, other scholars will no doubt answer Evans's call for more in-the-moment-of-change reception studies.'Jennifer Gillan, Cinema Journal