Description:
Promotional Culture and Convergence examines the rapid growth of promotional material through the internet, social media, and entertainment culture and assess its impact on how consumers guide their purchasing decisions.
Pub Date: April 11, 2013
Dewey: 658.8
LCCN: 2012037242
Lexile Code: 0000
Features: Bibliography, Illustrated, Index
Target Age Group: NA to NA
Physical Info: 0.60" H x 9.40" L x 6.20" W ( 0.90 lbs) 254 pages
BISAC Categories:
Social Science | Media Studies | Business and Economics | Marketing | General | Advertising and Promotion | Public Relations
Description:
Promotional Culture and Convergence examines the rapid growth of promotional material through the internet, social media, and entertainment culture and assess its impact on how consumers guide their purchasing decisions.