Description:
This book examines the relationship between two divergent fields - corporate activity and heritage conservation - linking the financing of conservation and its benefits with the corporate social responsibility (CSR) goals of the private sector. Through discussion of physical conservation, benefits to heritage site visitors, sustainable development impacts, and corporate benefits such as improved reputation, this book outlines the shared value of corporate support for cultural heritage sites, and encourages financial and in-kind support for conservation and responsible activity by the private sector.
Review Quotes:
This work breaks new ground by exploring possible links between heritage and the corporate world, advocating that closer collaboration is in the interests of both. - Geoffrey Wall, University of Waterloo