Pub Date: November 2, 2012
Dewey: 658.872
Lexile Code: 0000
Features: Bibliography, Illustrated
Target Age Group: NA to NA
Physical Info: 0.54" H x 9.21" L x 6.14" W ( 0.81 lbs) 256 pages
BISAC Categories:
Business and Economics | Management | General | Sales and Selling | ECommerce | General see also Computers Electronic Commerce | Industries | Retailing
Series: Routledge Advances in Management and Business Studies
Description: This book focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a new perspective on strategic management theory.