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Religion and Commodification: 'Merchandizing' Diasporic Hinduism

Contributor(s): Sinha, Vineeta (Author)

ISBN: 9780415651455

Publisher: Routledge

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Pub Date: July 27, 2012

Dewey: 305.69453

Lexile Code: 0000

Features: Bibliography, Glossary, Illustrated, Maps

Target Age Group: NA to NA

Physical Info: 0.51" H x 9.00" L x 6.00" W ( 0.73 lbs) 242 pages

Series: Routledge Research in Religion, Media and Culture

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Description:

Using the lens of 'visuality' and 'materiality, ' this book offers insights into the everyday religious lives of Hindus as they strive to sustain theistic, devotional Hinduism in diasporic locations. Relying on primary ethnographic data, the book engages key thematics in the fields of material religion, religion and consumption and visual Hindu culture.

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