Description:
This book examines two seemingly contradictory and yet parallel processes in the circulation of Asian popular culture: the interconnectedness between Asian popular culture and western culture in an era of cultural globalization, and the local derivatives and versions of global culture that are necessarily disconnected from their origins in order to cater for the local market.
Review Quotes:
"This edited volume provides interesting snapshots of Asian pop culture today which is constantly reinventing itself within the broader context of cultural globalization...this book successfully provides a range of critical analyses of Asian pop culture and cultural globalization." - Hye-Kyung Lee, Chinese Journal of Communication, 2014 Vol. 7, No. 4, 466-468