Pub Date: March 22, 2012
Lexile Code: 0000
Target Age Group: NA to NA
Physical Info: 0.42" H x 9.21" L x 6.14" W ( 0.63 lbs) 194 pages
BISAC Categories:
Business and Economics | Business Communication | General | International | Marketing | Public Relations
Series: Routledge Advances in Management and Business Studies
Description: This book reconfigures the field of public relations so that it can better engage with the changing world of the twenty-first century. It clarifies the present by taking a look back at the past and projecting forward to possible futures, including scenarios.