Description: This book presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.
Pub Date: August 19, 2009
Dewey: 658.8342
LCCN: 2009017565
Lexile Code: 0000
Features: Bibliography, Illustrated, Index
Target Age Group: NA to NA
Physical Info: 0.50" H x 9.00" L x 6.00" W ( 0.97 lbs) 186 pages
BISAC Categories:
Business and Economics | Consumer Behavior | General | Marketing | Research
Description: This book presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.