Description: Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.
Pub Date: March 9, 2010
Dewey: 658.8
LCCN: 2009040648
Lexile Code: 0000
Features: Bibliography, Illustrated, Index
Target Age Group: NA to NA
Physical Info: 0.50" H x 9.00" L x 6.00" W ( 0.96 lbs) 198 pages
BISAC Categories:
Description: Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.