Description:
This book promotes our understanding of the implications of environmental issues in new product development. Through an empirical study in the human-powered vehicle sector, Luca Berchicci examines how and to what extent the environmental ambition of product developers and managers influences the way new products and services are developed.
Review Quotes:
'This book makes an important contribution to knowledge at a time when the importance of the environmental performance of new product and service systems is becoming increasingly apparent. Berchicci provides a theoretically informed synthesis of the disparate bodies of knowledge that, together, offer critical new insights on the role of environmental ambitions and innovation in new product development.' Bradley D. Parrish (University of Leeds, UK)